Wednesday, June 16, 2010
In 2009 we witnessed exponential growth of Social Media as per the study conducted by Nielsen Online,Twitter usage has shown an impressive growth rate of 1382% yo y in February,registered 7 million unique visitors in the US for the month.
if we have a look at Face Book,it continued to outperform MySpace so far the unique visitors are concerned.
In near future we can see the trend of social Media Being included in every aspect of business whether it is marketing,customer service,public relations etc. Looking at some social media channels like twitter through which you can through your information to thousands of your targeted people by just typing 140 characters or less,similarly social bookmarking,video sharing has revolution ed the reach of marketers or just a common man who is just sharing his views on the social forums and site.
As social networks like Face book and YouTube has become some of the biggest content repositories on the planet,it provides a strong edge to the marketers to make use of it in order to have a strong presence on the WWW.
What is more interesting to the marketers is that the people have really themselves adopted to these new systems and also looking themselves to find and share more among their friends. The concept of sharing on the social media sites in real time have created so many avenues to the marketers to engage the people with the targeted content and entice them in order to make your efforts count via social media.
Most of the companies are now cutting on the Traditional advertising systems and are getting more interested in social media advertising due to various reasons like reach and low investment. If you could recall the Coca Cola's Sprite Online Campaign,which was totally targeted for the emerging youth who are spending most of their time online.
marketers have strongly understood the most powerful online fact if they want to have a share of slice,that is reach of content. The more interesting and relevant you will make your content the more it has chances of getting re tweeted and re blogged,thus more chances of strong brand presence in Digital world.
By Rayees Qurayshi
Tuesday, June 15, 2010
Commonly Used Social Media Tools
As Social media Marketing is picking Up in the India,Most of the companies and small businesses who have learnt about the Power of social media for generating traffic and the leads are really goggling as which channel to use for social media marketing. As far as research over the channels is concerned twitter came at the front with 86% of the marketers using this channel to develop their online presence strongly. Here is a list of the social channels which have grabbed the attention of marketers in the present technological arena
What was more interesting fact that came out of the research is that the men were more likely to use you tube(Video sharing site) than women as is evident from this percentage of men against women(52:37).
If we will have a look at the Social Media Tools that people want to learn more as to how to leverage the concept more accurately and systematically in order to get more brand exposure,the facts of this study are as
Above graph clearly indicates that the marketers are more interested in learning and leveraging the concept of social Bookmarking and has bypasses the much talked business tool like twitter.
Tuesday, June 1, 2010
The rupee had plunged 2.6 percent on Nov. 12, 2008, Thomson Reuters data shows. However traders said the sell-off was more in reaction to euro-zone worries and that fundamentals have not changed, especially with data on Tuesday showing the underlying strength of the Indian economy.
"Markets are in 'fear' mode, but they can swing to 'greed' mode with equal ease as recent episodes have shown," said Priyanka Chakravarty, forex strategist at Standard Chartered Bank. "They (Europe) already have the policy efforts in place. In my view, market moves are already exaggerated, driven by fear rather than fundamentals," she added.
Indian shares ended 2.2 percent lower as renewed doubts over the pace of the global economic recovery and weak European markets prompted investors to book profits.
Foreign fund inflows are the main drivers of the Indian currency, and any pullout in stocks affects the rupee as well. Foreign funds had pulled out about $20 billion from Indian equities in May, according to the market regulator's data.
Traders said the rupee will track Indian shares in the short-term, duplicating expected volatility. Meanwhile the euro fell to a 4-year low against the dollar on Tuesday as fears the euro zone's debt crisis could spread to its banking system hit the single currency, while deteriorating sentiment supported the greenback.
In the currency futures market, the most traded near-month dollar-rupee contracts on the National Stock Exchange were at 47.3000 and at 47.2975 on the MCX-SX, with the total traded volume on the two exchanges at about $8.11 billion.(Source:ET)